Digital marketing strategy
A clear digital marketing plan for your business: where to show up, what to say, and how to measure whether it’s working.
Strategy
What we do
Many businesses market themselves channel by channel: a few posts here, an ad campaign there, a website that hasn’t been updated in a while. The result is effort that doesn’t add up. We look at how people currently find and choose your business, what your competitors are doing, and where you’re losing potential customers.
From that, we build a practical plan: which channels to focus on, which messages and offers to lead with, what to spend where, and which numbers to track. We can deliver the plan ourselves through our advertising, content, social media and SEO services, or hand it to your team.
What this covers
- Audience and competitor research
- Channel planning
- Brand messaging
- Goals and measurement
Who it’s for
Built for businesses like these
- Businesses spending on marketing without a clear picture of what works
- Companies launching a new product, service or location
- Teams that need a plan before hiring or briefing an agency
- Owners who want marketing decisions based on numbers, not guesswork
Process
How we work
- 01
Research
We study your audience, competitors, current channels and reviews.
- 02
Plan
You get a written strategy with priorities, budget guidance and targets.
- 03
Deliver
We carry out the plan with you, or brief your team to do it.
- 04
Review
We compare results with the targets at regular intervals and adjust the plan.
FAQs
Common questions
What do we get at the end?
A written strategy with priorities, budget guidance and targets, and a clear list of what to do first. We walk you through it so your team can act on it.
Is a strategy worth it for a small business?
Often more so, because a small budget has less room for waste. The plan can be short; what matters is knowing where to focus.
Can you also carry out the plan?
Yes. Our advertising, content, social media and SEO services can deliver it, or we can brief your own team.
Do you work with clients outside Nigeria?
Yes. We’re based in Lagos, Nigeria, and work with clients across Nigeria and worldwide. We agree meeting times and how quickly we respond at the start of each engagement.
Digital Marketing
Related services
-
Advertising
Paid campaigns on search and social, planned around a budget and measured against it.
Learn more about Advertising -
Content creation
Copy, graphics and video made for the channels your customers use.
Learn more about Content creation -
Social media
Day-to-day running of your social channels: planning, posting and replies.
Learn more about Social media -
SEO & local search
Making your business easier to find on Google, including Maps and local results.
Learn more about SEO & local search
Part of AMMAZZA Marketing: see all marketing services
Talk to us about strategy.
One conversation is enough to tell whether we can help, and which part of AMMAZZA should handle it.